1992

The Danish national football team wins the European championship – wearing hummel. Since Denmark hasn’t qualified regularly and is admitted only 10 days before the tournament starts at the expense of former Yugoslavia heavily marked by civil war problems concerning delivery of playing kits to the team arise. Getting the right size jersey for keeper Peter Schmeichel is by no means easy. However, the problem is solved by making three jerseys into two in order for the jerseys to fit the Great Dane. In accordance with the unexpected success of the Danish national team sports stores across the country are ripped of the national team jerseys.

(TV-footage courtesy of DR2 and TV2)