Imagine old camping-trailers converted into beautiful, individual artworks, imagine organic barbeque and cocktails, skate ramps transformed into a swimming pool of thousands of colourful balls, into grass paved lounge-areas and into a livingroom-lookalike main stage.

The first Sensational Street Soccer tournament ever at Roskilde Festival turned out a huge success

hummel sponsors football in Afghanistan, where players still fight the memories of a time when football could lead to a death penalty

Yesterday, a packed Campushalle paid tribute to probably the greatest player in SG Flensburg-Handewitt history

For the first time ever, hundreds of female festival-goers can play football against and with each other in a tournament where it is not only about scoring goals but also having fun while doing it. The lads get to watch from the sideline.

Not only does hummel love The Black Eyed Peas, one of the biggest bands in the world, but we also love RETH¿NK! Therefore we did not hesitate for a second when presented with the opportunity to support BlackBerry® presents The Black Eyed Peas The E.N.D World Tour 2010 Recycling Program.

When the German DFB Womens Cup Final takes place on May 15th, both teams will be wearing hummel outfits

Get a look behind the scenes of the making of hummel's PlayStadil commercial that's being featured in cinemas across Denmark in March 2010.

At the recent CPH Fashion Week, hummel, STÆRK and ArtRebels hosted an event in the cool meatpacking district in central Copenhagen.

We've made a small compilation to show you the best of the hummel Fashion SS10 collection

We're still buzzing from all the excitement at CPH Fashion Week - so we thought we'd treat our fans to a little sneak peek at what's hot for Autumn/Winter 2010

TRAILERPARK FESTIVAL is a unique and thriving art and music festival created by ArtRebels.

What happens when you match sexy stilettos with a pair of cool sneakers? This you will learn when Bianco Footwear and hummel launch their first common collection end of February next year. For the first time in history, the two Danish brands have joined forces in a strong co-operation that highlights the best from both parties.

Almost one third of the 24 teams in the EHF Champions League are wearing hummel chevrons

Prior to the beginning of the new handball season approximately 130 players, including trainers and staff, dropped by Active Institute in Aarhus over a period of 14 days, as we at hummel invited all of our Danish First League Handball Teams to the so-called “Footwear Days”.

The recent weekend saw Copenhagen really moving.

Den årlige sportsweekend, CPHmoves, som er et tæt samarbejde Københavns Kommune og blandt andre hummel imellem, bliver sparket igang fredag den 28. August. Hele København er inviteret med, når der bliver sat gang i byen med gadesport, musik, mad, kunst og fester.