100 YEARS IN SPORT
The story of hummel is a story of the bumblebee. And we all know that one: The bumblebee who defies gravity and flies. Even though this goes against both logic and nature. Yes. It’s the story of dreamers and doers coming together to reach for the impossible - and make it happen.
We started flying back in 1923 and have since conquered the sports markets and become an international brand. The bumblebee may seem small, but we have a mean punch – way above our weight.