About Hummel

 

We have been in the game of SPORT for almost 100 years. It’s our passion. We honour the camaraderie, celebrate the wins, and applaud the ability to play, share and enjoy sport throughout life. It’s our HERITAGE and nothing makes us prouder. It defines and shapes our designs, sponsorships, people, teams, and initiatives.

Our CHARACTER is defined by joint team effort. We are challengers that won’t conform. We aren’t afraid to take a stand and speak up for what we believe. No matter what we do, we’re doing it together. Taking on every challenge we face. Because it takes balls to drive change. To stand out. And that’s our attitude.

At heart, we are shaped by our DANISHNESS. We fight for equality and inclusivity. For us, the pitch is not a battlefield. It’s an arena to share greatness. And we’re always driven by progress. Bringing honesty, heart, and passion to the game. It is our core. Our home – and our culture.

Above all, we love the game and don’t hesitate to bring KARMA into play when the opportunity arises. Because we believe there are important fights to be fought outside the pitch too. We support the anti-heroes, lift up the underdogs and challenge conventions. And we fight for inclusive communities, empowerment, and game changing perspectives.

This is how we CHANGE THE WORLD THROUGH SPORT. One game at the time