“As a company, we believe in acting responsibly. For hummel®, Company Karma means that you get what you give. We are committed to do business while doing more good in the world. It’s our mission.

Through People, Planet and Purpose we seek to grow and act sustainably – with the aim to drive change and pave the way for a better tomorrow. For our planet, as well as for our people.”

- Allan Vad Nielsen, CEO hummel®.

WHAT IS COMPANY KARMA?

We seek to grow sustainably and have done so for more than 20 years. Through our PURPOSE projects, we want to make a true impact by initiating change and supporting others to do the same. Challenging conventions. Fighting for empowerment and inclusivity, while celebrating the game. Changing perspectives. We’re known for being a bit ballsy, stepping outside the lines, and providing the playing field needed to create understanding, respect, and unity.

We have an equal urge to work just as passionately with PLANET by reducing our footprint and with our PEOPLE by making sure that everyone working for or at hummel® is treated with respect. Ultimately, our Company Karma Strategy and our 3 P's are a long-term sustained commitment to a better future.


Let's Play For Change.